How to customize build name displayed in UI?

Right now it’s the commit message or pull request title - is there a way to change it?

messages from c2h5oh in gitter:

Activity feed contains items that look like this:

#1234. Build Name
Some extra information

Ideally I could customize both, but I would be happy if I could do that for just the build name / build message

I responded in gitter indicating that these values in the user interface comes from the inbound github webhooks. For example, the commit message if a push hook, and the pull request title if a pull_request hook.

For these reasons, we do not provide a way to customize the display values in the user interface.